Today, social networks are essential tools for increasing your visibility. They enable you to make yourself known, share your expertise, find prospects/customers and maintain relationships to develop your network.
LinkedIn, the professional social network that lets you showcase your customer experience and demonstrate your expertise. In fact, a harmonious profile with a catchy title followed by a description of the projects you’ve carried out will be ideal for landing new missions.
Twitter, a space for exchange with several themes where everything is public. Share professional information, add # to reinforce the visibility of your tweets, post links and follow accounts in line with your own.
Depending on your industry:
Pinterest, you need to create content that’s relevant, interesting and brings real value to target customers to prove you have experience in the field.
Instagram, a creative platform for building a real community with your followers. You need to exploit the social network in all its forms (stories, IGTV, real…) to enable people to talk about your work and projects. Don’t forget to identify the people concerned on your publications.
For social networks to be effective, you need to be regular on your posts, publish relevant content, introduce #s for visibility and be responsive with your followers. To help you do this, it’s ideal to follow groups where you can exchange ideas and discover new tips/content.
Today, the impact of social networks is far from negligible. As a freelancer, we advise you to make the most of these tools, and hope you find these tips useful.
